Paul Sandserson
I am currently working as a Senior Web Developer at Aim Proximity where I have been since the start of it’s Digital offering 4 years ago. As Aim Proximity’s lead presentation layer developer I have played an integral role in the departments development. I also oversee and help guide the other developers to ensure the best possible solution is achieved.
I have worked on some of New Zealand’s largest clients: Vodafone, Air New Zealand, Bank of New Zealand, Westpac, Yellow Pages, The Warehouse, BMW/Mini, VISA and Toyota creating a wide range of technical solutions for emails, banners, microsites, full website development, application development, online game development and widgets.
I have over 8 years experience, my technical skills include
- HTML
-
CSS
- Javascript
- Flash Development (Actionscript 1, 2 & 3)
- Adobe AIR
- Adobe Flex
as well as having an understanding of
- .net
- SQL
- VB
Script
- PHP
-
ASP
- Lingo (Adobe Director)
I have been part of numerous awarding winning campaigns for clients such as, Mini , Air New Zealand, Lexus, BNZ as well as playing a major role in the development of almost every digital solution Aim Proximity has produced in the last 5 years.
Awards list please
click here
Portfolio - Latest to oldest
grabaplane - Air New Zealand
Brief: Create an Air New Zealand competition, to give a way a plane for a day.
.
My Roles:
- Technical Lead / Production Manager.
- Project managed the build of the site.
- Worked closely with the I.D project manager to ensure that the site was built and delivered correctly.
- Advised over technical aspects and build.
- Worked with the designers to ensure the all site aspects were functionally possible in the time constraints.
- Help the two teams have clear communication lines.
- Developed and advised on user flows.
- Provided development support.
- Provided practical solutions for client’s functional change requests.
Technologies:
View Site: http://www.grabaplane.co.nz
Clemenger Showreel Creator - Clemenger Group
Brief: Develop a showreel creator that account service, art directors, COE’s, General Managers etc could use to create a showreel in miuntes to suit their client meeting or pitch. They also wanted to be able to leave the showreel behind for the client. The application also had to work the same across PC and Mac.
My Roles:
- Techincal Lead / Developer.
- There were many stakeholders in the application so I had to get buy in from all parties.
- Used two beta technologies to create a solution.
- Has been used successfully in many pitches and meetings to date.
Technologies:
- Flex3 beta2 to create showreel Application Interface (Drag and drop System).
- AIR (Adobe integrated Runtime) Beta 2 to compile the application.
- Flash for the playback system and leave behind showreel.
All Black Fanatics - Air New Zealand
Brief: The brief for this site was to introduce New Zealand’s biggest retailer, The Warehouse to the online environment, start to generate a user DB and create new commutations lines. The site was hugely popular and also had a phenomenal signup/conversion rate of around 80%.
My Roles:
- Technical Lead / Developer.
- Oversaw the build of the site.
- Advised over technical aspects and build.
- Provided development support.
Technologies:
View Site: ab fanatics site here.
Fashion Look - The Warehouse
Brief: The brief for this site was to introduce New Zealand’s biggest retailer, The Warehouse to the online environment, start to generate a user DB and create new commutations lines. The site was hugely popular and also had a phenomenal signup/conversion rate of around 80%.
My Roles:
- Technical Lead / Developer.
- Oversaw the build of the site.
- Advised over technical aspects and build.
- Worked with the designers to ensure the all site aspects were functionally possible.
- Provided development support.
Technologies:
View Site: http://www.fashionlook.co.nz
Aim Proximity
Brief: Build the Aim Proximity website with an organic/fluid movement.
My Roles:
- Developer
- Designed the structure and built the site
- Wrote an efficent chaining physics engine that could keep track all motions and effects of each circle.
- The site had to be easy to update and change. A structure was devised so that anyone with a different coding style or little coding experience could add or remove sections completely, the site will automatically will update and reposition dynamically.
Technologies:
View Site: http://www.aimproximity.co.nz
Life. Go Yellow - Yellow Pages
Brief:
Life. Go Yellow would be an Outlook style application that would help you through and plan a major life event e.g. Having a baby, Starting a business etc.
My Roles:
- Techincal Lead / Developer
- Worked closely with the designers, backend developers.
- Developed a framework and build a site that would achieve the desired results.
- Life. Go Yellow was a fully data driven personalised flash application.
- Used intuitive drag and drop functionally with smart data handling.
- Data structure delivered to the flash were carefully designed to balance load with user experience.
- Plug-in management was built which allowed us to add more or change the plug-ins that appeared on each of the life events.
- Full intergration into the Yellow Pages search functionallty.
Technologies:
View Site: http://goyellowlife.yellowpages.co.nz/
Lexus Art in Motion - Toyota
Brief:
Art in motion was used to launch the new Lexus to the New Zealand market. The site has won numerous awards and the art work created by users was actually used at car shows.
My Roles:
- Developer.
- Built the site and integrated with other developers.
- Developed a way to save images created in flash and recompile them when requested.
- Work closely with the backend developers to ensure the site functioned correcty.
- The saving techniques were so robust that it allowed Lexus to reproduce submitted art work at high resolution to be displayed at a car shows.
Technologies:
Awards
- Echo - bronze
- Nexus - Lexus IS Art in Motion - Innovation - Gold
- Nexus - Lexus IS Art in Motion - Media and/or Channel Utilisation - GOLD
- Nexus - Lexus IS Art in Motion - Production and Fulfilment - GOLD
- Echo - Lexus IS Art in Motion -Consumer/Business-to-Business Automotive - Bronze
View Site: http://artinmotion.idnet1.com/
Mini Movies - Mini/BMW
Brief: To create a site where people could upload there own Mini movie, they could then be rated by users.
T
he highest rated at the end of the competition won a new Mini.
My Roles:
- Developer - built the site.
- Work closely with the backend developers to ensure the site functioned correcty.
- Flash video playback system with integrated rating and comprehensive anti cheat system.
- Managed the third party backend supplier
Technologies:
Awards:
- RSVP's -Gold
- John Caples - Silver
- Echo - Silver
- AXIS - Bronze
- AXIS - Specail Honours
Explore - Air New Zealand
Brief:
Create a totally immersive environment where users could explore Air New Zealand's refurbished fleet.
My Roles:
- Developer.
- Build the immersive environment which at the time required a whole set of brand new techniques and methodologies.
- Many things we had set out to achive had not been done before or were very uncommon at the time.
- Flash video at the time was almost never seen integrated into websites.
- Custom tweens were written to handle the movement of the environment.
- Custom controls were made available to the designers so that they could control the movement of the environment with out any code changes.
- Soundscapes changed and merged as you transitioned between sections.
- This tanslated into a site that had a stickiness of around 20mins.
Technologies:
View Site: http://erequest.airnz.co.nz/nz/explore/explore_flh.htm
Awards
2007
- John Caples - Body Parts - Multimedia Campaign: Consumer - Gold
- John Caples - Special Offers in 3-D - Multimedia Campaign: Consumer - Silver
- John Caples - Special Offers in 3-D - Collateral/Alternative Media: Consumer - Silver
- John Caples - Body Parts - Collateral/Alternative Media: Consumer - Silver
2006
- Cannes Direct - BNZ Body Parts - Gold Lion
- Echo - Mini Movies - Consumer Automotive - Silver
- Echo - Lexus IS Art in Motion -Consumer/Business-to-Business Automotive - Bronze
- Echo - BNZ Body Parts - Consumer Financial Products and Services - Bronze
- RSVP - BNZ Body Parts - RSVP CRAFT Award - Best Overall Creative
- RSVP - BNZ Body Parts - Customer Acquisition - GOLD
- RSVP - BNZ Body Parts - Sales Generation - GOLD
- RSVP - BNZ Body Parts - Sales Promotion - GOLD
- RSVP - 3D Special Offers Campaign - Lead Generation - BRONZE
- Nexus - Lexus IS Art in Motion - Supreme Winner
- Nexus - Lexus IS Art in Motion - Innovation - Gold
- Nexus - Lexus IS Art in Motion - Media and/or Channel Utilisation - GOLD
- Nexus - Lexus IS Art in Motion - Production and Fulfilment - GOLD
- Axis - Mini Movies - Bronze
2005
- RSVP - Mini Movies - Special Honours - BEST ART DIRECTION
- RSVP - Mini Movies - Secial Honours - MOST INNOVATIVE
2004
- Nexus - Air New Zealand Retail EDM Program - Supreme Award
- Nexus - Air New Zealand Retail EDM Program - Data Management - Gold
- Nexus - Air New Zealand Retail EDM Program - Information Systems - Gold
- Nexus - Air New Zealand Retail EDM Program - Media/or Channel Utilisation - Gold
- Nexus - Air New Zealand Retail EDM Program - Production & Fulfilment - Silver